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Communications: Affiliate Marketing

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Affiliate Marketing is the technique of using your web site to refer business to another's web site, and in return earning a commission on any business generated. To do this you need to become an "affiliate" of the doing-business web site, and they assign you an affiliate ID number, provide you the linking code so that when your site's visitor's click on a link to go to the other site their purchases can be attributed to you.

Selecting the right affiliate programs is important because if you have the wrong product mix, or the wrong presentation for your mix of visitors, they will not buy. It's very much like running a store, that way, except you don't actually carry any of the inventory.

Here are some affiliate program resources:

Team up with other Web site to increase traffic to your site.

Affiliate Marketing Overview (American Marketing Association)
Start a Sales-Based Affiliate Program a college case study (Inc.com)
Starting an Associate Program how to reward Web sites that refer customers (Inc.com)
Use an Affiliate Program to Snag New Customers automated referral systems (Inc.com)
Hot Tip: Web Site Promotion publicizing a web launch popular with your target customers (Inc.com)
Maximizing Return from the 80/20 Rule of Affiliate Marketing (American Marketing Association)
Managing A Successful Affiliate Marketing Program (American Marketing Association)

Affiliate Program Directories

Affiliate Program Guides and Management

Diversified Affiliate Programs

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