This section will discuss a number of issues relating to business advertising and the use of various media
Internet advertising is a new medium to reach consumers. There are millions of consumers surfing the 'Net, in a demographic group your business may be trying to reach. Internet advertising is cost-effective, measurable, and allows you to react quickly to changing market conditions.
Internet advertising for web sites adds one key advantage: proximity of the advertising message to the desired action. Getting the consumer to end up on your web site requires exactly one mouse-click. This does away with the need for "old media" measurements of "frequency" and "reach", needed to create strong branding, so important for getting customers into a store at a later time, because where/when they see an ad and shopping in the store are so far apart.
Here are a number of resources for online advertising:
